The purpose of this class is to provide students with an opportunity to confront and use English
as they explore aspects of marketing. It is assumed that students have already taken a course
(taught in Japanese) in marketing theory, though that is not a requirement for enrollment. NOTE:
knowledge and skill in English is desirable but not required; creative teamwork is essential.
TENTATVE SCHEDULE...to be adjusted according to the students and their progress and interests.
1-2 Introduction of semester plans and procedures; getting acquainted; “job-contracting”.
3-9 As planned, each class session will be “self-contained”. Materials used in class will be
those provided by the teacher or by the students and will generally be in English. “Lectures”
will be interactive; students will participate as individuals and as members of variable teams.
Focus is on recognition of principles of marketing and creative application of those principles.
Some class sessions will involve team-competitive on-campus search during the class period.
10 Library research (class will probably meet in the library for this session)
11-14 Workshops,presentations, and other student-developed activities related to marketing.
15 Class- and self-evaluation
Active participation by the students is expected; in-class behavior should be supportive, not
disruptive. A maximum of five absences is tolerated, but all absences must be “made up” by
negotiation requiring student performance if the student wishes to pass or obtain his/her
contracted grade. Grades are determined by the student according to advance contract and
subsequent evidence of adherence to the terms of their contract.
Self- and peer-assessment are fundamental to this course. Students choose the grade they wish
to “earn” and receive it if they fulfill their “contract”and if they can convincingly support
their claim of eligibility for that grade. (Students are NOT graded on their skill or competence in
No specific text required. Materials prepared by the students and/or instructor will be utilized.
Students should become familiar with the world they live in--it's the best textbook available!
Philip Kotler & Gary Armstrong. 1991. Principles of Marketing (5th edit). Englewood Cliffs: